Evelance Blog
A good customer interview feels like a conversation where the other person does most of the talking...
People ask this question all the time, and the honest answer is that it depends on how you build the...
Product teams make decisions worth six- and seven-figure sums every week. A site relaunch, a new...
Customer interviews sit at the center of good product work. They tell you what surveys cannot. They...
Most product teams build features that nobody asked for. They spend months refining something they...
Finding a UX design agency that fits your project feels like hiring for a role you cannot fully...
Many people turn to language models, hoping they can play the part of their users. People do so to...
You need feedback on your product, your copy, or your onboarding flow. You could recruit testers...
You want to know what your customers think before you build something for them. That makes sense...
Teams often ask how Evelance personas are created and why their responses remain consistent across...
When teams evaluate a product decision, the hardest part is not generating ideas. It is deciding...
User research budgets have a way of disappearing faster than anyone expects. You set aside what...
We kept hearing the same thing from users. The audience targeting works great, but having to rebuild...
Product managers know the feeling well. A sprint deadline approaches, stakeholders grow restless...
Most product teams know they need to talk to users. Fewer know which method to use, when to use it...
Focus group recruitment fails more often than most researchers admit. Participants drop out at the...
User research teams often spend more time managing their tools than using the insights those tools...
Research from the Marketing Research Association shows that only 40% of newly developed products...
User research has a timing problem. You need answers before your sprint ends, but traditional...
Most pricing decisions happen in a meeting room where someone says, “Let’s do three...
Most teams believe good user research costs money. They picture labs with one-way mirrors, expensive...
Most product ideas fail. Research suggests up to 90% of new features and products miss the mark with...
Most stakeholder interviews fail before they start. The problem sits in the questions themselves...
Someone opened your app, added something to their cart, and then left. You lost that sale, and you...
9 out of 10 startups fail. That number sounds dramatic because it is. But here is the part that...
Most research briefs take far longer to write than they should. Teams spend hours drafting...
You have a design ready. Your stakeholder wants to know how it stacks up against what your...
We ran a test to see if Evelance could predict what real product managers think about a product...
Evelance reports now support sharing controls that give you flexibility over who sees your results...
Your landing page has about 50 milliseconds to make its case. That is 0.05 seconds. In that blink of...
Product teams love feedback. They collect it through surveys, interviews, support tickets, and...
Research teams know the frustration. You have a design ready for validation, stakeholders asking...
You have a campaign ready to go. The creative looks good to you, the copy feels right, and your team...
You have a page that needs to go live next week. Your team spent three weeks on the copy, the design...
Most conversion rate optimization work happens in spreadsheets, heatmaps, and hypothesis documents...
You built a pricing page. You ran some numbers. You looked at what competitors charge. Maybe you...
Every dollar you spend as a bootstrapped founder comes with a question attached: will this move the...
Product teams spend weeks waiting for research results that arrive too late to matter. By the time...
The gap between what marketers think will work and what actually resonates has narrowed considerably...
According to BCG research, companies achieve $3.70 in returns for every dollar spent on AI tools...
Mobile app testing becomes complex when your target users include people with disabilities...
The gap between what product managers write and what developers actually build costs companies real...
Companies track user behavior on their websites for good reason. When you see how visitors move...
User testing costs through platforms like Lyssna can drain budgets faster than most teams realize...
User testing platforms have become essential tools for product teams, but their costs can accumulate...
Peloton’s stock price crashed from its pandemic peak. X lost half its advertising revenue...
Your product management career won’t disappear tomorrow, but the job you’re doing now...
Most product managers inherit release processes that grew organically over time. Teams add steps...
Product launches fail for predictable reasons. Teams work in silos. Priorities change without...
The product meeting ends, everyone agrees on what to build, and three weeks later, your engineering...
Product market fit determines if your solution addresses a market need that customers find...
Product teams face a common problem when developing new features or products. They need user...
Product teams need to know where they stand against competitors. You can spend weeks collecting...
Product teams waste months validating concepts that users reject at launch. Affordable feedback...
User testing shouldn’t keep your team waiting weeks for answers. Lyssna delivers reliable...
User feedback tells you what happened. Attribution tells you why it happened and what to do about...
Product teams hear that AI can simulate users. Both predictive user research and synthetic users use...
The 60/30/10 rule is all about controlling where users look first, second, and third on your...
Jesse James Garrett’s framework of five planes shows that successful design begins long before...
Research from Google shows users form opinions in 17 milliseconds. That’s faster than you can...
Most designers waste time perfecting features nobody uses. You’ve probably spent weeks...
Jakob’s Law states that people spend most of their time using products other than yours. This...
Most designers cite George Miller’s famous 1956 paper about seven plus or minus two items and...
Most designers think user experience design follows artistic intuition rather than structured...
Most people think UX research follows a straight line from problem to solution. They’re wrong...
Most people assume that interested customers will buy. The data tells a different story. Four out of...
Credibility on a product page is a fast judgment built from small signals that stack. People form a...
People decide whether to keep looking almost immediately. In the space of a blink, the brain forms...
Evelance models behavior using twelve interpretable scores: Interest, Relevance, Credibility, Value...
Most people think UX consultants need decades of agency experience before going solo. Actually, the...
Most product teams believe Lean UX means shipping fast and fixing problems later. This misconception...
Most user testing and research platforms treat users as static entities with fixed preferences. A...
Most businesses think user experience improvements cost too much money. They’re wrong...
Product teams often start building before they fully understand what users actually need. They...
Product teams pour weeks into building online stores that fail to convert visitors. The disconnect...
Product teams at startups face a specific problem that larger companies rarely discuss. You need...
Product teams face a recurring problem that costs millions in development resources. They build...
Product teams release software that users abandon within weeks. Development cycles stretch for...
Product teams spend thousands of dollars and several weeks recruiting users for research that could...
Product teams face a familiar problem: validation cycles that stretch for weeks while development...
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