Pricing
Pay for the personas you test. Nothing else.
No subscription, no seats, no commitment. Buy personas when a decision needs them, and the price per persona drops the more you run. A full 10-persona test lands around the cost of a lunch for two.
5 days full access, 10 personas, no credit card required.
One rate to start, custom terms at scale
Begin on pay as you go and move to Enterprise when validation runs across the whole organization. Both plans include the full testing engine, so the difference is scale and support, not capability.
Volume rates lower the price per persona as you buy more.
- Buy and test personas when you need them
- Full platform access
- 326M+ persona database across 23 countries
- Build any audience from a plain description
- Single design, A/B, and competitive tests
- Unlimited projects
- Technical support and early feature access
For teams validating across products, brands, and markets.
- Discounted persona rates
- 800M+ persona database
- Unlimited team accounts
- Built for organization-wide validation
- White glove support
- Dedicated onboarding and account manager
- Custom feature development
See what a run costs
Move the slider to your test size. The rate per persona drops as the volume climbs.
At this volume you pay the standard $2.99 rate.
| Personas | Price | Per persona |
|---|---|---|
| 10 | $29.90 | $2.99 |
| 50 | $139.50 | $2.79 |
| 100 | $259.00 | $2.59 |
| 300 | $717.00 | $2.39 |
Combine packs to match your pace. Credits carry across every project with no expiry pressure from a subscription. Larger packs bring the biggest saving, so buying ahead of a busy stretch lowers the cost of every test in it.
The same answer, a fraction of the spend
Recruiting, incentives, and scheduling drive most of the cost of traditional research. Evelance removes all three.
- Evelance, 10 personas $23.90 to $29.90
- One 30-minute participant $57 in incentives
- Moderated study, 10 people $4,670 to $5,170
- Full-service agency $22,000 to $30,000
Because a run finishes in minutes with no incentives to pay and no calendar to fill, you validate more often for every dollar. Teams put the saved budget toward testing earlier, comparing more options, and checking a change before it ships rather than after.
- 0M+Personas across 23 countries
- 0%Agreement with real-user feedback
- 0minFrom setup to scored feedback
- 0%Cheaper than a recruited study
Frequently asked questions
How does Evelance pricing work?
Evelance runs on a pay-as-you-go model. You buy personas as you need them, with no subscription and no commitment. The base rate is $2.99 per persona, and the price per persona drops as you buy larger packs. For each test you choose how many personas to include based on how much depth the decision needs, and usage is managed inside the platform so your team can scale testing at its own pace.
What does a typical test cost?
Most teams run a test with 8 to 12 personas, which gives enough signal for a confident decision without overextending scope. A 10-persona test typically ranges from $23.90 to $29.90, depending on the pack you are drawing from. Larger packs lower the per-persona rate, so each test costs less as your usage grows. You can use fewer personas for a quick check and more for a high-stakes review or a head-to-head comparison.
How do persona packs and volume discounts work?
Personas are purchased in packs, and the per-persona price falls as the pack grows. Ten personas cost $29.90 at $2.99 each, 50 cost $139.50 at $2.79 each, 100 cost $259.00 at $2.59 each, and 300 cost $717.00 at $2.39 each. Buy what you need for a single test, stock up for a busy stretch, or combine packs to match your team. Teams running consistently high volumes can move to a custom Enterprise setup with tailored rates and capacity.
How do costs compare with traditional research?
A single 30-minute participant usually costs about $57 in incentives before any researcher time. A basic moderated study with ten participants often lands between $4,670 and $5,170 to execute, and full-service agency work commonly runs from $22,000 to $30,000. An Evelance test finishes in minutes with no incentives or scheduling, so the same validation costs a fraction of a recruited study and you can run far more cycles for every dollar.
Is there a subscription, and do credits expire?
There is no subscription and no monthly commitment. You buy personas when a decision calls for them, and the credits stay available for your projects rather than resetting on a billing cycle. That means you pay for research when you actually run it, not for a plan you have to keep full to justify.
What comes with platform access?
Every account includes the full platform. You get the 326M+ persona database across 23 countries, the audience builder that assembles a target group from a plain description, and single design, A/B, and competitive test types. Projects are unlimited, and technical support and early access to new features are included. You only pay for the personas each test uses.
What does Enterprise add?
Enterprise is built for validation across an entire organization. It adds discounted persona rates, an 800M+ persona database, unlimited team accounts, and white glove support with dedicated onboarding and an account manager. Teams can also request custom feature development. Pricing and capacity are tailored to your volume, so a discovery session is the place to start.
Can I try it before I buy personas?
Yes. The free trial gives you five days of full access with 10 personas and no credit card required. You can run a real test on your own project, read the scored feedback, and see whether it fits your workflow before you spend anything.
Run your first test today
See how your real audience reacts, for less than the cost of one recruited interview.