Build an audience once. Reuse it in every test.

The Intelligent Audience Engine finds and matches personas from your plain-language description. The Custom Audience Builder is where that match becomes something you keep. You start from a preset or a description, refine the wording, and save the result as a named audience in your library. The engine does the matching, and the Builder gives that match a name and a home so you reuse it across tests instead of describing the same people again.

Yes. Every audience you define can be saved to your library with a name you choose. Open any new test and pull a saved audience in with one click, so the setup that used to take a fresh description now takes a moment. Saved audiences stay available across projects and across your team, which means a segment you built in March is still one click away in September.

Presets give you a starting point close to common audiences like B2B software buyers, eCommerce shoppers, or enterprise decision makers. Pick the one nearest to who you need and edit the plain-language description until it fits your case. You are never stuck with the preset wording, so a preset is a head start you shape from there rather than a fixed template you have to accept.

A saved audience belongs to the workspace rather than to one person. When a teammate saves "SMB finance managers", everyone can run tests against that exact audience. This keeps a growing team from splintering into slightly different versions of the same segment, and it means new members inherit the audiences the team already trusts instead of guessing at the wording themselves.

As specific as you can describe. Because audiences are defined in plain language, a saved audience can capture a narrow intersection like finance managers at 20 to 200 person companies who are cautious about switching tools. The Builder resolves demographics, job titles, technology comfort, and behavioral traits from the sentence, so the saved audience holds all of that in one definition instead of a stack of filters someone has to set by hand.

Yes, and that is the point of saving them. When you reuse a saved audience, every test draws on the same defined population, so a homepage test and a pricing test are judged by the same kind of person. That consistency is what lets you compare scores from one test to the next and trust that the audience is not quietly changing underneath you between runs.

A run of 8 to 12 personas returns scored feedback in 10 to 30 minutes. Because your audience is already saved, the slow part of setup is gone, so you can launch a test against a saved audience in seconds and read all 12 psychology scores before a recruited study would have sent its first screening email.

Pay-as-you-go, with no subscription. A persona is $2.99, and bigger packs cut the per-persona rate. A typical 10-persona test runs about $23.90 to $29.90. Saving and reusing audiences costs nothing extra, so building a library makes every later test cheaper to set up in time rather than in dollars.

See how audience matching works ›