A/B Testing

A/B test your designs with your target audience in minutes and identify the winner with psychological scoring that explains exactly which version wins, and why.

ab-test

Test Before Spending Development Resources

Live A/B testing requires building both options fully, splitting real traffic, and waiting weeks for data. Evelance validates choices in hours using predictive personas before engineering writes code.

2 M+

Personas available at your fingertips

85 %

Reduction in user research cycles

10 -Mins

From setup to clear insights

100 +

Measurable data points and scores

Compare Performance Across All Dimensions

Side-By-Side Scoring Shows Exact Differences

Design A might score 7.2 on credibility while Design B scores 5.8. See performance gaps across interest activation, value perception, emotional connection, and nine other metrics simultaneously.

Winner Identification Removes Guesswork

Evelance calculates overall performance and declares which variant delivers better results. No ambiguous data requiring interpretation or debate about statistical significance thresholds.

Margin Analysis Reveals Confidence Level

Design B might edge ahead by 0.3 points or crush Design A by 2.8 points. Large gaps justify immediate commitment while narrow margins suggest testing additional variants for best results.

Persona Feedback Explains Preference Reasoning

Read detailed reactions from each persona explaining their choice. Understand why Design B's trust badges mattered more than Design A's cleaner layout instead of guessing from analytics.

Dimension Breakdowns Surface Tradeoffs

Design A might win on trust but lose on desire creation. Detailed comparisons reveal where each variant excels so you understand what you gain and sacrifice with either choice.

Segment Analysis Shows Consensus Or Splits

Your entire audience might favor Design B unanimously or different demographics might prefer different approaches. Identify whether one design wins universally or appeals vary by segment.

Make Decisions With Complete Evidence

Avoid Committing To The Wrong Design
Building the losing variant wastes development cycles and delays launches. Testing before engineering begins prevents expensive mistakes that damage quarterly targets and team morale.
Validate Changes Actually Improve Results
Your redesign might look better but perform worse. Testing prevents launching updates that hurt conversion despite aesthetic improvements or stakeholder preferences.
Understand Why One Design Outperforms
Analytics show clicks and conversions but miss the reasoning. Evelance reveals whether credibility gaps, value confusion, or emotional disconnect caused Design A to underperform Design B.
Share Clear Recommendations With Leadership
Generate reports showing which design won, by what margin, and why personas preferred it. Give stakeholders evidence-based decisions with supporting feedback instead of subjective opinions.

Get Trial Access

5 Days

Full Platform Access

10 Personas

Equivalent to a Full Test

Free

No Credit Card Needed

Get Trial Access

Most teams wait weeks to validate design choices, only to learn what they could have known in a day. Evelance gives you trial access so you can see how predictive testing works on your own projects. You’ll know right away if it fits your workflow and what kind of insights it can deliver.