Competitor User Testing

Test your designs against any competitor using your target personas who explain exactly where you win and where competitors beat you.

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Measure Your Position Against Competitors

Same Personas Evaluate Both Options

Your target audience tests your interface and your competitor's simultaneously. Identical evaluators eliminate population differences that skew traditional comparison data.

Gap Analysis Shows Where You Win

See performance differences across all 12 dimensions immediately. Discover whether you lead on credibility but trail on emotional connection or dominate across every metric measured, giving you the power to make informed decisions.

Competitive Strengths Become Quantifiable

Measure your actual advantages so marketing emphasizes what genuinely differentiates you. Stop guessing which benefits matter most and start proving performance gaps with measurement.

Weakness Identification Reveals Threats

Find dimensions where competitors outperform you before customers notice. Address vulnerabilities creating churn risk or preventing prospects from choosing you over alternatives.

Persona Feedback Explains Choices

Read detailed reactions from each persona comparing both experiences. Understand the reasoning behind preferences instead of inferring motivations from analytics or standardized survey responses that do not reflect user behavior.

Strategic Positioning Data Guides Decisions

Performance differences reveal which messages resonate strongest. Lead with advantages that actually matter to your audience rather than promoting features competitors already deliver better.

Compare Against Any Interface Type

Test homepages, pricing pages, onboarding flows, mobile apps, or any other interface against competitor alternatives. Benchmarking works across all design contexts.

2 M+

Personas available at your fingertips

85 %

Reduction in user research cycles

10 -Mins

From setup to clear insights

100 +

Measurable data points and scores

Make Competitive Strategy Evidence-Based

Close Performance Gaps Costing Conversions

Identify specific areas where competitors beat you and prioritize fixes addressing real threats. Stop guessing which improvements matter most to prospects comparing options.

Validate Differentiation Strategy Works

Confirm your positioning creates actual perception advantages or discover competitors own the attributes you claimed. Test before campaigns launch rather than learning from lost deals.

Prove Your Advantages To Your Team

Give teams concrete evidence showing where you outperform competitors. Replace subjective claims with measured performance differences prospects actually experience.

Guide Development With Competitive Intelligence

See which competitor elements drive psychological advantages. Build features closing gaps that matter instead of matching capabilities your target audience ignores during evaluation.

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5 Days

Full Platform Access

10 Personas

Equivalent to a Full Test

Free

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