Deep Behavioral Attribution
Deep Behavioral Attribution traces every Evelance’s persona reaction back to personal history, motivation, and context, so you get actual explanations instead of behavioral data without reasoning.
Attribution Connects Behavior To Root Causes
Reactions Trace To Specific Past Events
A persona who skips long signup forms does so because a data breach compromised their information last year. Their caution has an origin rather than appearing as generic privacy concern.
Hesitation Maps To Documented Experience
Pricing page abandonment connects to misleading subscription terms from a previous purchase. The attribution layer shows exactly which past betrayal drives current resistance.
Feature Prioritization Reflects Life Context
A persona demanding robust accessibility features does so because they manage a parent with declining vision. Their requirements stem from immediate responsibility rather than abstract empathy.
Decision Speed Links To Authority Structure
A persona who pauses before committing does so because household purchases require partner approval. Their delay reflects decision-making reality rather than general indecisiveness.
Trust Requirements Connect To Professional Background
A persona demanding extensive security certifications does so because they work in healthcare compliance. Their standards come from regulatory experience rather than paranoia.
Objection Patterns Reveal Underlying Motivation
A persona fixated on cancellation policies does so because they felt trapped by a gym membership contract. Their focus has a specific trigger you can address on your designs directly.
Psychological Scores Predict Specific Behaviors
The 12 dimensions measure distinct aspects of evaluation. Each score connects to observable actions personas take or refuse.
Personas available at your fingertips
Reduction in user research cycles
From setup to clear insights
Measurable data points and scores
Psychological Metrics Explain Why Tests Succeed Or Fail
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