Increase Add to Cart Rate

Something stops shoppers before they add to cart. Evelance identifies that friction so you remove it and capture the sale.

Book a Demo

Try Evelance Free

The Moment Between Wanting & Clicking

Cart Friction Identified in Minutes

Something stops shoppers between interest and action. Evelance identifies that friction point and explains it in writing so you know exactly what to fix.

Sample Reports

Insights Before Peak Selling Periods

Cart abandonment costs more during high-traffic windows. Same-day testing lets you optimize before sales events when every lost cart matters most.

Learn the Why

Test With Your Target Shoppers

Different shoppers hesitate for different reasons. Filter personas by purchase behavior and demographics so feedback reflects your actual customers.

Book a Demo

A/B Test Add-to-Cart Experiences

Upload two versions and the same shoppers evaluate each. Know which drives higher add-to-cart intent before you push changes you haven't validated.

A/B Testing

Analyze Competitor Cart Experiences

Test your experience against a competitor's with identical shoppers. See exactly where each page creates friction and where each reduces it.

Discover Benefits

Intent Measured Across 12 Dimensions

Action Readiness scores predict whether shoppers click. Low scores identify friction. High scores validate. Each persona explains the psychology behind theirs.

Start Your Trial

Add-to-Cart Data You Can Act On

Matched personas evaluate your pages and tell you exactly where purchase intent breaks. Results arrive same day with written explanations for every friction point.

5000 +

Factors shaping persona reactions

89.78 %

Accuracy vs real shoppers

95 %

Faster than traditional methods

2 M+

Personas available anytime

User Testing at Your Fingertips

4 Steps. 10 Minutes. Done.

1 .

Create a project to organize your tests

2 .

Upload your designs or files

3 .

Choose or generate your personas

4 .

View results, opinion, and more

What Drives the Add-to-Cart Click

Value Built Before Price Appears

Shoppers need to want the product before seeing cost. Pages that show price too early short-circuit desire. Personas tell you exactly when value needs to land relative to the number.

View Case Study

A/B Testing Before Catalog Rollout

Upload two versions and the same audience evaluates each. See which drives higher add-to-cart intent before applying changes across your catalog.

Compare Evelance

Confidence at the Decision Moment

Hesitation comes from uncertainty. Personas identify which specific doubt stops the click. Sizing? Quality? Return policy? Trust? Each test reveals what's blocking.

White Paper

Competitive Intelligence on Purchase Intent

Test if your target buyers are purchasing through your competitor instead of you. Test both pages and see exactly what's driving their preference.

View Dashboards

Get Trial Access

5 Days

Full Platform Access

10 Personas

Equivalent to a Full Test

Free

No Credit Card Needed

Start Your Free Trial

Add-to-Cart Rate FAQs

What affects add-to-cart rate most?

Varies by product and audience. Evelance identifies friction from images, pricing placement, descriptions, variants, shipping, trust signals, and layout. Each persona explains what stopped their click.

How do you measure add-to-cart intent?

Action Readiness is one of 12 psychological dimensions scored. High scores correlate with purchase intent. Low scores indicate friction. Personas explain what specifically stopped them.

Can I test across shopper segments?

Yes. Run the same page through first-time visitors versus returning customers, or budget shoppers versus premium buyers. Independent analysis shows how reactions differ.

How do I A/B test changes?

Upload both versions and Evelance runs both through identical shopper audiences. The report shows which drives higher intent and which changes made the difference.

How quickly can I optimize before a sale?

10 to 30 minutes per test. Most teams run multiple rounds in a single afternoon before major sales events.