Test Brand Perception

Your brand perception is either opening doors or closing them. Evelance shows you which one with reactions from your target users.

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Test How Users Actually See Your Brand

Perception Gaps Revealed

The gap between what you intend and what buyers perceive costs customers. Evelance measures that gap and shows you exactly where perception breaks down.

Sample Reports

Brand Feedback in Minutes vs Months

Traditional brand research takes months. Upload your brand materials and have perception data from your target audience before your next strategy meeting.

Learn the Why

Perception From Your Target Market

Generic audiences give generic feedback. Filter personas to match your actual buyers and see how the people you need to win actually perceive your brand.

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A/B Test Brand Directions

Considering a refresh? Upload both directions and the same audience evaluates each. Know which builds stronger trust before investing in either one.

A/B Testing

Competitor Brand Compared

Test your brand against a competitor's with identical audiences. Evelance shows exactly where each builds trust, warmth, and emotional connection.

Discover Benefits

Emotional Reactions Explained

Trust, warmth, credibility, relevance. Each persona explains how your brand made them feel and why.

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Brand Perception Measured

Matched personas evaluate your brand across emotional, trust, and value dimensions. See exactly how target buyers perceive you compared to competitors.

95 %

Cheaper than traditional research

89.78 %

Accuracy vs real people and users

2 M+

Personas available at your fingertips

User Testing at Your Fingertips

4 Steps. 10 Minutes. Done.

1 .

Create a project to organize your tests

2 .

Upload your designs or files

3 .

Choose or generate your personas

4 .

View results, opinion, and more

What Brand Testing Uncovers

Emotional Reactions Beyond Survey Filters

Excited, confused, skeptical, bored, intrigued. Personas describe how your brand made them feel. You get the honest emotional read that people filter when asked directly.

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A/B Testing Brand Directions Before Commitment

Upload two concepts and the same audience evaluates each. See which direction builds stronger emotional connection before investing in a full rebrand.

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Trust Signals That Work and Ones That Backfire

The customer logos built credibility. The stock photos undermined it. Personas tell you which elements strengthen trust and which accidentally create doubt.

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Competitive Brand Benchmarking

Put your brand next to a competitor's. Same audience judges both. You see where you win on trust, where they win on relevance, and what specific elements drive the difference.

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Get Trial Access

5 Days

Full Platform Access

10 Personas

Equivalent to a Full Test

Free

No Credit Card Needed

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Brand Perception Testing FAQs

What brand elements can Evelance evaluate?

Logos, websites, messaging, taglines, visual identity, packaging, advertisements, and full brand experiences. Personas react to any material you upload and explain how it made them feel.

How do you measure brand perception?

Emotional Connection, Credibility Assessment, and Value Perception are three of 12 dimensions scored. Personas provide written explanations of how the brand made them feel.

Can I compare against competitors?

Yes. Upload materials for both brands and run through the same audience. Side-by-side scores show where each brand wins and loses on trust, connection, and relevance.

What audiences can evaluate my brand?

Over 1 million personas filtered by demographics, job title, income, lifestyle, and 1,700+ attributes. Test across segments to see how each responds.

How do I test a rebrand before launch?

Upload new and current brand materials. Run both through your target audience. Evelance shows whether the rebrand improves perception or creates new problems before you commit publicly.