Market Research & Market Testing

Betting on the wrong market wastes quarters. Evelance shows you which segments respond to your positioning at 89.78% accuracy before you commit budget.

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Test Segments Before You Bet on Them

Segment Response Measured

Enterprise or SMB? Technical buyers or executives? Evelance shows you which segments respond to your positioning before you commit go-to-market budget.

Sample Reports

Market Validation in Hours

Panel studies take months and six figures. Test your positioning across multiple segments in hours and know which markets respond to what you're selling.

Learn the Why

Audiences Defined by You

Describe your target market in plain English. Evelance generates matching personas instantly so you test with exactly who you're planning to sell to.

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A/B Test Positioning by Segment

Upload two positioning approaches and see which resonates with each segment. Some markets respond to different messaging. Now you know which ones and why.

A/B Testing

Competitive Position Revealed

Test your positioning against a competitor's across segments. Evelance shows where each differentiates and where each blends in with the category.

Discover Benefits

Purchase Intent by Market & Segment

Action Readiness scores show which segments are closest to buying. Allocate resources to markets that respond instead of guessing which ones will.

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Market Insights in Minutes

Matched personas evaluate your concepts across 12 psychological dimensions and explain how your target market perceives you. Segment-level reactions same day.

User psychology dimensions scored

89.78 %

Accuracy against real user behavior

95 %

Faster than traditional methods

$ 399

Monthly to start – 95% cheaper

User Testing at Your Fingertips

4 Steps. 10 Minutes. Done.

1 .

Create a project to organize your tests

2 .

Upload your designs or files

3 .

Choose or generate your personas

4 .

View results, opinion, and more

What Market Testing Reveals

How Different Segments See Your Value

Test with startup founders, then enterprise procurement. You see which audience connects with your positioning and which bounces because it doesn't feel built for them.

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Messaging Tweaks That Unlock New Segments

Test competitor positioning alongside yours. Personas tell you where competitors feel generic and where your differentiation actually registers with buyers.

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Which Market Is Closest to Purchase

Action Readiness scores across segments show you which market is ready to buy and which needs more convincing. Allocate go-to-market resources based on data.

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Competitor Research With Honest Reactions

Sometimes one headline change opens a market that previously ignored you. A/B test across segments and see which words attract new buyers without losing your core.

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5 Days

Full Platform Access

10 Personas

Equivalent to a Full Test

Free

No Credit Card Needed

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Market Research FAQs

What's the difference between market research and market testing?

Research explores how segments perceive your category and competitors. Testing validates specific concepts, pricing, or positioning. Both use the same infrastructure and return psychological analysis.

How many segments can I compare?

No limit. Create audience groups for each segment and run concepts through all of them. Independent scoring lets you compare reactions directly across any dimension.

Can I test international markets?

Only the United States and Canada. Filter personas by region, country, or city. Test how Canadian enterprise buyers react versus US buyers. Works for localization testing with translated materials.

What if my market doesn't fully exist yet?

Describe your hypothetical buyer in plain English. “Early adopters in fintech who’ve been burned by overpromising vendors.” Evelance generates matching personas so you test before the market forms.

How is B2B testing different from B2C?

Persona database includes professional and consumer profiles. Every persona carries history, emotional intelligence, memories, and a current situation.